What is a Capability Statement?

A capability statement is a concise and aesthetic document that summarises what your business does, who you’ve worked with and why clients should choose you. It’s an essential tool for B2B businesses pitching to new clients, responding to tenders or attending industry events.

A well-designed capability statement is your business’s first impression; and often its most important one. We design professional, print-ready capability statements that clearly communicate your value, build credibility and help you win more work.

Unlike a brochure or website, a capability statement is designed to be scanned quickly; which means layout, hierarchy, and design are just as important as the words on the page.

Who needs a Capability Statement?

Our capability statement design service is built for small businesses and B2B companies that need to present themselves professionally. Whether you’re pursuing a corporate contract, attending a trade event or responding to a formal procurement process.

If you’ve been handing over a Word document or relying on your website to do the heavy lifting in a pitch, a designed capability statement will immediately elevate how your business is perceived.

What’s Included.

CUSTOM LAYOUT

A clean, professional layout built around your brand, not a template.

BRAND ALIGNMENT

Your colours, fonts and logo applied consistently throughout.

PRINT AND DIGITAL

Delivered as a high-resolution PDF ready for print or email.

COPYWRITING AND SUPPORT

We can help refine your content to make it clear and compelling.

Our Work.

We’ve helped clients across industries craft capability statements. We translate their expertise into clear, compelling language that gets noticed by the right people.

Why Design Matters.

Decision-makers receive dozens of submissions. A poorly formatted document — no matter how strong the content — signals a lack of attention to detail. A professionally designed capability statement shows you take your business seriously, and gives the reader confidence that you’ll bring the same care to their project.

Good design doesn’t mean flashy. It means clear hierarchy, consistent branding and information that’s easy to absorb at a glance.